Building Bridges for Safer Roads: Citian at GHSA 2025

For the third time, Citian had the honor of joining the Governors Highway Safety Association (GHSA) Annual Meeting, and what an incredible experience it was. Held in historic Pittsburgh, PA, GHSA 2025 brought together safety professionals, law enforcement, and technology infrastructure experts united by a common mission: making our roadways safer for all users.

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A Shared Commitment to Safety

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At its core, GHSA is about collaboration. This year’s theme focused on integrating behavioral and infrastructure approaches, an idea that deeply resonates with Citian’s mission. Traffic safety is not just an engineering problem or a human behavior challenge; it’s both. Solving it requires aligned, multidisciplinary action.

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The conference provided a platform to explore successful models from across the country, examine persistent barriers, and highlight strategies for aligning behavioral interventions with roadway design and engineering. It was an energizing and thought-provoking week.

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Citian’s Ryan Westrom on the Roundtable

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One of the event’s key sessions, “Building Bridges: Integrating Behavioral and Infrastructure Approaches for Safer Roads,” brought this theme to life. Our own Ryan Westrom, Chief Strategy Officer at Citian, joined a powerhouse panel that included:

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• Shelly Baldwin, Acting Director, Washington Traffic Safety Commission
  
  
• John Nelson, State Highway Safety and Traffic Engineer, Missouri DOT
  
  
• Kimberly Smith, Safety Press Officer, Pennsylvania DOT
  
  
• Moderator: Daniel Zimmerman, GHSA’s Senior Director of Policy and Government Affairs
  
  

The conversation highlighted the need for a multifaceted approach to traffic safety, one that combines enforcement, education, and engineering. Ryan discussed how infrastructure design choices can either amplify or undermine behavioral interventions, and emphasized the importance of data-driven tools in evaluating the effectiveness of safety strategies.

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Where Citian Fits In

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Citian’s role in this evolving ecosystem is clear: we help agencies bridge the gap between behavioral data and infrastructure design. Whether it’s identifying high-risk corridors, fusing essential datasets together for timely reporting, or tracking safety improvements, our platform empowers state and local stakeholders to act with clarity and confidence.

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By integrating data insights into planning and decision-making, we help transform traffic safety from a reactive to a proactive process.

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Looking Ahead

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GHSA 2025 reminded us that the most effective solutions are never built in silos. True safety progress occurs when states, cities, and communities collaborate, supported by data, technology, and a shared vision for safer streets.

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We left Pittsburgh energized by the connections made, the ideas exchanged, and the commitment across the board to protect every road user, whether walking, biking, driving, or rolling.

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Thank you to GHSA for hosting such a dynamic event. We’re proud to be part of the movement that’s building bridges and making roads safer, one