Data That Saves Lives

About: As the city continued to see crashes resulting in severe outcomes, Madison Vision Zero, launched in 2020, strives to improve safety for everyone moving about the city, whether walking, biking, driving and riding transit; and to improve the identified high injury locations, all in an effort to prevent fatal crashes and severe injuries. Madison has the goal of making all its streets and intersections safer via ongoing improvements to infrastructure.

Challenge: Madison wanted to refine their data quality while being more proactive in their management of crash data, recommending specific investments, and monitoring progress.

Solution: CRASH reduces the time and cost needed for street safety analysis while deepening understanding of crash patterns and producing actionable insights for implementation. Gathering and analyzing accurate crash data using AI leads to improvements in city planning and safety outcomes on streets across the City. Citian successfully located 95% of crashes that were previously unmappable, and systematically corrected other issues with Madison’s crash data. The added digital layer allows Madison to work toward preventing more crashes by having complete crash data sets to analyze beforehand,data to make informed safety countermeasure decisions, and compelling visualizations to convey these insights. CRASH enables Madison staff to streamline safety analysis and planning, producing outputs to secure competitive grant funding.